Today we are going to talk about success and what it really takes to achieve it. I am sure you have heard motivational quotes about how you have to “fail forward” or “fail your way to success,” but I am not confident it has ever been properly broken down for you. It has taken me decades to fully comprehend this concept, and the objective of this blog is to help you do the same.

This is a framework I take all my clients through and it has been inspiring to see how many of them have had powerful “Aha” moments. The reason I created it was due to a problem I saw with traditional goal setting; there was not a strong enough focus on understanding cause and effect, particularly on the causes. Usually, when people set goals, they set them based on outcomes they want rather than the actions (causes) that create those outcomes.

I will never forget when my beautiful girlfriend Emilia taught me the concept of The Truth Dial. She was trying to help me become a more impactful leader and gave me hard feedback. She said, “Alan, you’ve been conditioned to suppress your truth to protect others from their insecurities, but you can’t lead or help others grow without the courage to express uncomfortable things.”